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Facebook Will Serve Ads To Non-Users Through Its Audience Network

Facebook will expand its Audience Network, which serves ads on apps and websites beyond its own, to reach people who don't have Facebook accounts or aren't signed in, according to a report in Ad Age. "Previously, Facebook Audience Network could only serve ads to signed-in Facebook users. That played well enough to one of Facebook's strengths with marketers: It knows exactly who is seeing its ads, on its properties or elsewhere, and an awful lot about them.  But Facebook was still getting valuable information about non-users whenever they visited sites with Facebook technology -- think of the 'Like' button around the web -- without being able to capitalize. The move to change that is a direct shot at Google's AdSense network, not to mention all the other players observing and targeting consumers."



Read the whole story at Advertising Age »

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