Dos Equis is going through many changes. We must
wait until the summer to learn who the new "Most Interesting Man In The Word" is, although I loved the one they already had. Plus the brand gave its logo and packaging a revamp.
Erin
Andrews and
Luis Guzman star in
two digital
shorts for the
brand, and as interesting as they appear, they rank low on the "Dos Equis Interesting Index," a Facebook algorithm that combs through profile data to judge how interesting a person is. If you think
you're interesting,
try it out. Users are judged in four categories: originality, thirst for knowledge, worldliness and sense of adventure. Good
luck, and stay thirsty, friends.
Havas Worldwide created the campaign.
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