• by Tanya Gazdik , June 6, 2016

Fiat Chrysler Automobile's Jeep division is kicking off its third annual Summer of Jeep promotion featuring the brand’s 75th anniversary special-edition lineup. The effort includes multifaceted partnerships with USA Basketball and Sony/ATV Music Publishing.

The campaign features USA Basketball Men’s National Team finalist Paul George in two of three new television spots. “What I Stand 4” features George (with family and long-time friends) as he chronicles his basketball journey, while focusing on what inspires him. “4x4Summer”  also includes Sony/ATV Music Publishing songwriter and artist Morgan Dorr, who reimagines for summer the Jeep brand custom track “4x4ever,” launched during Super Bowl telecast as part of brand’s 75th anniversary.

A third spot, “4 New Perspective,” which celebrates the Hispanic culture, debuts later this week.

The fully integrated campaign includes general market, African-American and Hispanic on-air, retail and product executions, in addition to digital, social and experiential elements. The entire campaign was a collaboration that included DDB Chicago, Alma DDB and DDB Chicago with Footsteps.

The campaign’s extension across Jeep brand social media platforms provides the opportunity for consumers to continue to share their own #MyJeepStory themed for summer at www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram. As part of Military Appreciation Month, veteran Noah Galloway, who recently appeared on ABC’s “Dancing with the Stars,” shares his inspiring #MyJeepStory, which can be viewed here. Music artist Ciara shared her #MyJeepStory earlier this year.
  
“Positioning the Jeep brand’s 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential,” said Mike Manley, head of Jeep brand and Ram brand, FCA–global, in a release. 

Starting in July, consumers will be able to take part in the Jeep brand “Summer of Jeep” experience during events to be held in Chicago, Denver and Atlanta. Highlighting the unique lineup of special-edition vehicles that celebrate summer with their open-air freedom, bold style and unique new spirit of adventure, this experience will include music and sports platforms to amplify the Jeep brand’s epic summer season while showcasing engaging product features.