Looking at all total day TV multiscreen platforms -- including traditional TV-related sites -- the average audience per minute comes to 30.9 million for those 18 years and older, representing a 71% share of media usage, according to the Video Advertising Bureau, the TV advertising group.
Facebook is the nearest competitor with 4.4 million (a 10% share), followed by Pandora at 2.14 million (5%) and YouTube with 2.10 million (5%). Google is next at 930,000 (2%) and Yahoo is at 670,000 (2%).
The VAB says results come from comScore MediaMetrix’s multiplatform Key Measures services for December 2015, for adults 18 and older, and the Nielsen R&F Program Report, live program plus same day for total day viewing of December 2015 for adults 18 and older.
The VAB says results are based on linear TV and TV-related sites across the full month. Digital Web site measurement includes all visitor activity, including video consumption.
Even among younger media users, traditional linear TV and its related networks have a commanding lead. TV pulls in a 5.3 million 18-34 average audience per minute -- a 46% share.
Facebook is at 1.8 million (15% share), followed by Pandora with 1.3 million (11%) and YouTube at 1.1 million (10%). Google, Spotify, and Instagram each have a 3% share with 378,000, 357,000, and 347,000 18-34 viewers, respectively.