Around the Net
Brands Warned They Are The Main Victims Of Growing Ad Fraud
- Marketing Week, Tuesday, June 7, 2016 6:14 AM
In a new report commissioned by the WFA and Advertising Fraud Council, marketers are urged to take practical steps to ensure that as little as possible of their advertising falls victim to ad fraud. The report warns that advertisers are the "only victims" with agencies, vendors and media agencies all benefiting -- albeit unintentionally -- from fraud.
