Periscope hired Chris Hiland as executive vice president, director of media and engagement and Kathy Umland as director of creative services. Hiland joins Periscope from BPN, where he served as chief
growth officer. He has worked with CPG, food, retail, education and industrial brands, including Tyson and P&G. Prior to BPN, Hiland held a variety of roles at Jack Morton, Ipsos and Mediabrands.
Umland has 30 plus years of experience in advertising, with more than a decade spent at both Carmichael Lynch and, most recently, at Martin Williams. At Periscope, Umland will focus on creative
resource management and recruiting talent from around the world.