R/GA New York hired Ezequiel Soules and Martin Insua as creative directors. They will report to Chris Northam and Eric Jannon, group executive creative directors at R/GA. Most recently, the pair were
creative directors in Wieden + Kennedy's Sao Paulo office. Soules and Insua were responsible for managing creativity and strategy online and offline for clients like Coca-Cola Brazil, Coca-Cola Latam,
Smirnoff Brazil, Philips Brazil and Latam and Old Spice Brazil and Latam. Before that they worked as a senior team in Argentina at Ponce Buenos Aires for clients such as Axe Global, Rexona Global,
Impulse Global, Knorr Quick. "We're happy to add international talents as Martin and Ezequiel to our New York team," said Jannon. "They're already helping us create important work for our American
brands as well as contributing to our accounts across the global network."
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