Around the Net
Google Seen Testing Product Filter Buttons For PLAs
- Merkle, Thursday, June 9, 2016 2:25 PM
Merkle RKG has spotted Google tests -- filter buttons for product listing ads in the search results. The filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query. Once an individual clicks through to one of the buttons they are directed to a Shopping page featuring only products that meet the specifications of the button selected, per Lauren Crain.
