• by Steve McClellan  @mp_mcclellan, June 9, 2016

Manjiry Tamhane has been appointed Worldwide CEO at WPP marketing consultancy Gain Theory, which the holding company established in early 2015.

She succeeds Jason Harrison, whose new mission, disclosed earlier this week, is to run a new media agency dedicated to Minneapolis-based Target.

WPP won the Target business earlier this year. 

Tamhane previously served as Gain Theory’s Worldwide Chief Operating Officer and CEO of Europe, the Middle East and Africa. Earlier, she was in marketing posts at two UK luxury retailers: Penhaligons and Debenhams. 

In her new position, Tamhane will be responsible for all Gain Theory regions, setting the vision and strategy and leading global client relationships. The firm says it added more than 15 brands to its client roster in its first year of operation. 

The consultancy’s remit is to help clients make business decisions based on data, analytics, technology solutions and consumer insight capabilities. The firm has a staff of 200 operating of hubs in New York, London and Bangalore. 

Tamhane reports to Harvey Goldhersz, Chief Data Officer and CEO GroupM Analytics.