That’s how the opening panel on Day Two of MediaPost’s TV Insider Summit kicked off this morning. Fear not -- the answer does not mean the death of future TV Insider Summits, necessarily. But it does suggest we might need to change the way we think about television.
“We don’t even call it TV,” said moderator, Keith Pieper, vice president-technology at IMM. Talking about his own family view, Pieper said his household now calls it “screen time.”
Panelist Oscar Garza, global director of programmatic at Essence, concurred, citing how his 22-month-old son utilizes screens to find and access the TV content he wants to watch.
“He scrolls over Amazon video and goes to Mickey Mouse Playhouse,” he noted, adding: “He’s not going to watch TV in the future.”
Instead, Garza predicts that future generations of “TV” viewers will be watching over-the-top services.“They’re watching Hulu. They’re watching Amazon. They’re watching Netflix,” he said.