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WPP's Geometry, Unilever Join To Teach Marketing

Shopper marketing has become a big part of many marketing budgets, but it remains largely absent from college marketing curriculum and something of a mystery even within marketing organizations. WPP's Geometry and Unilever have joined to help change that by backing an undergraduate course at Michigan State University that they believe is the first of its kind.

Read the whole story at Crain's Detroit Business »

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