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Personalise, Segment And Geotarget To Avoid Poor ROI In Email

Email isn’t dying. It’s inexpensive, easy to use, and has endless potential. It’s also constantly changing, most notably with traditional batch and blast messages no longer being relevant. Fortunately, there are a lot of new and inventive ways we can better connect with our customers. A few of these include personalisation, segmentation, and geotargeting,

Read the whole story at Huffington Post »

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