Around the Net
The Rise Of The Anti-Ad Blockers
- Wall Street Journal, Monday, June 13, 2016 9:06 AM
Tech firms are selling software designed to counteract the impact of ad blocking. "PageFair, Sourcepoint, Secret Media and Admiral are among the companies currently in the market pitching publishers that technology. The companies are taking somewhat different approaches to the issue, but they all promise media companies one thing: to help recapture revenues lost because of ad-blocking users," the Wall Street Journal reports.
