• by Joe Mandese  @mp_joemandese, June 13, 2016

Digital media statsmaster eMarketer has been acquired by German media conglomerate Axel Springer in a deal valued at $250 million. The deal is another significant diversification into the U.S. media marketplace for Axel Springer, which acquired Business Insider last year in a deal valued at $442 million.

Founded in 1996 to track the economics of the burgeoning digital media marketplace, eMarketer generated $45.4 million in revenues in 2015, mostly from selling subscriptions to its database to corporations.

Axel Springer is acquiring 93% of eMarketer’s shares and co-founders Terry Chabrowe (CEO) and Geoff Ramsey (chief innovation officer) will retain 7%, and have long-term agreements to stay with the company.

“The acquisition of eMarketer follows our strategy of expanding our U.S. activities and strengthening our paid models,” Axel Springer CEO Mathias Döpfner said in a statement announcing the deal.