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Brands Favouring YouTubers Over Traditional Celebrities

  • The Drum, Tuesday, June 14, 2016 7:32 AM

New research from social influencer network Takumi claims marketers are more interested in working with social influencers like YouTubers over traditional celebrities. Eight in 10 industry professionals now work with influencers in some capacity, with social media creators the most popular among marketers -- ahead of musicians, sports stars, actors and models.

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