Around the Net
Deezer Registrations Treble As It Looks To Take On Spotify
- The Drum, Tuesday, June 14, 2016 7:31 AM
Streaming service Deezer is rolling out a new ad campaign as it looks to build on the momentum generated last year from its first step into TV advertising. The push, in partnership with Channel 4, resulted in a 300% increase in daily registrations of the app -- but now, by upping investment into more media channels, it's hoping to bridge the gap with Spotify by the end of the year.
