• by David Kaplan , March 3, 2005

Delivery Agent, the direct response provider of product placement items, and Turner Media Group, a product placement broker for Turner networks, have created a series of short-form advertising designed to drive traffic to Delivery Agent's commerce sites.

In the first of these efforts, TMG will leverage the ad inventory from its various related channels and networks to insert advertising in select commercial breaks to promote merchandise featured on the series "Project Runway." Additionally, TMG will air related programming and advertising on its Beauty & Fashion Channel.

Delivery Agent has connected shoppers and viewers for television shows such as "Will & Grace," "Queer Eye for the Straight Guy," "Passions," "Las Vegas," and others.