• by Amy Corr  @MediaPostOTL, June 14, 2016

VML was named social media agency of record for H&R Block, charged with driving social strategy, analytics and social content creation for the brand. 360i previously handled the account. H&R Block has roughly 12,000 company-owned and franchise retail locations. "H&R Block is excited to work with the cutting-edge social team at VML," said Kathy Collins, chief marketing officer of H&R Block. "From our award-winning blog to a variety of other channels, social media allows us to engage with our clients in meaningful ways." VML has developed social media content for Gatorade, Kleenex, Motorola, the Tennessee Department of Tourist Development and Wendy's. H&R Block spent $148.8 million on measured media in 2015 and $102 million the first quarter of 2016, per Kantar Media.