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Health Lobbyists Slam Heineken Sponsorship Deal With F1
- The Drum, Wednesday, June 15, 2016 7:27 AM
Public health organisations from around the world are calling for an end to alcohol sponsorship in Formula 1 following Heineken's recently launched deal with the sport. The European Alcohol Policy Alliance (Eurocare) today slammed the five-year deal, which is estimated to be worth GBP150m, and said that alcohol brands are now dominating sponsorships in F1.
