Around the Net
Diageo Takes Smirnoff Into The Cider Market
- Campaign, Wednesday, June 15, 2016 7:26 AM
Available from this week in both bars and supermarkets, Smirnoff Cider comes in Raspberry & Pomegranate and Passionfruit & Lime flavours in a stark, clear glass bottle, which Diageo said was designed to "convey the crisp, clean taste of the liquid." The launch will be supported by an outdoor, digital and social campaign kicking off in August.
