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Successful Email Isn't About You, It's About The Audience
- Business2Community.com, Friday, June 17, 2016 7 AM
Before developing any marketing email, know your audience. This element alone will largely determine your success rate, although it's probably the most neglected element in marketing campaigns. You have to remember -- it's never about you, your revenue or your desires. The only way you're ever going to get maximum results is basing all your efforts on the people you serve.
