New Haven-based GEM Advertising was awarded digital work for the Shubert Theatre. The agency will redesign the theatre's website and is timed with a larger makeover of the theatre itself. GEM won the
account following a RFP that included a handful of local-based agencies. "As the legendary Shubert Theatre enters its second century of being the gateway for the performing arts within our region, we
are excited to announce a partnership with GEM Advertising to develop new, innovative ways for us to communicate with our audience," said John Fisher, executive director of the Shubert. "We are
currently in the process of building a new website that will be easily accessible on multiple devices, expanding our digital advertising presence and evolving our messaging so the Shubert continues to
be a shining star in New Haven." Added Alex Winter, co-founder of GEM Advertising: "GEM is extremely excited to be working with such an iconic name that's synonymous with entertainment. We look
forward to advancing the Shubert brand to new heights."