Around the Net
How High-End Brands Are Embracing The Internet
- Knowledge@Wharton, Friday, June 17, 2016 8 AM
Patek Philippe’s online store, where customers can look but not purchase, is certainly atypical of most shopping websites. It’s an excellent example of how some high-end retailers are dealing with a dilemma born of the digital age. How does a luxury brand retain its extravagant feel while catering to the growing horde of consumers who love to shop online?
