It is likely to be one of the biggest media reviews of the year in the UK, as BT is Britain's third-biggest advertiser behind arch-rival Sky and Procter & Gamble. Maxus handles BT -- worth upwards
of GBP100m a year -- and MEC looks after EE -- worth in the region of GBP60m -- at present. Both agencies are part of WPP's Group M.
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