Five-time Major League Soccer Cup Champion LA Galaxy is joining forces with the Metropolitan Water District of Southern California to encourage water conservation.
Although El Niño improved water supply conditions statewide, Southern California remains in a drought. Last month, Metropolitan declared a Water Supply Alert calling for continued awareness and reinforced conservation throughout the district’s 5,200-square-mile service area. The H2Love campaign encourages Southern California residents and businesses alike to keep saving water this summer.
Beginning July 1, the campaign will serve as a reminder to SoCal residents that water conservation is now a way of life, using the LA Galaxy and its passionate Southern California fan base as strong supporters for the campaign’s messaging around water conservation.
Building off of Metropolitan’s “Take A Turn” advertising and outreach campaign from last year, H2Love asks every Southern Californian to not just conserve water, but to also become a water lover. The campaign will direct readers and listeners to Metropolitan’s bewaterwise.com Web site for tips and videos on how to save water across their homes, businesses, yards and communities.
H2Love will also use digital and social media — with #H2Love and #H2♥ — both in and outside the team’s home stadium, the StubHub Center in Carson, California, in addition to an on-site display booth during select home games through the rest of the season to promote its water-saving message.
Metropolitan will also become an official sponsor of the LA Galaxy’s “Protect the Pitch” program, which is a club-wide environmental sustainability initiative that focuses on reducing the environmental impact of LA Galaxy games and practices at StubHub Center as well as supporting local environmental projects. Metropolitan will align with the team on these community initiatives to help inspire fans to help create healthier, more sustainable communities.
In addition to promoting the new H2Love campaign, the LA Galaxy also helps support the statewide water-saving efforts by using reclaimed water across all its soccer fields and plants at StubHub Center. The venue also makes use of xeriscape landscaping around the entire stadium to limit water usage.