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Group M Predicts GBP200m Ad Reduction Over Brexit Fears

TV and newspapers will bear the brunt of a more than GBP200m reduction in ad spending driven by uncertainty over the financial impact of a potential Brexit vote in this week’s European referendum.GroupM, the media arm of Sir Martin Sorrell’s WPP, has downgraded its forecast of UK ad growth for 2016 by GBP220m between its November and June forecasts.

Read the whole story at The Guardian »

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