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Businesses Explore Cashing In On Muhammed Ali Brand
- The New York Times, Tuesday, June 21, 2016 8 AM
Ali’s increasing inability to move with his former grace or speak with his onetime loquaciousness did not bother the entrepreneur Robert F. X. Sillerman. In 2006, he paid $50 million for 80% of Ali’s G.O.A.T. (Greatest of All Time) company to control Ali’s name, image, likeness and publicity.
