The number of Americans employing ad blockers just keeps growing. More than 25% of Internet users will block ads this year, according to eMarketer. In fact, in 2016, the digital researcher projects
that 69.8 million Americans will use an ad blocker, an increase of 34.4% over 2015. In 2017, that number will grow another 24.0%, to 86.6 million people. This year, in the U.S., 26.3% of Internet
users, more than one in five people, will use an ad blocker.
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