• March 4, 2005

Three Nielsen Media Research executives will address the latest issues surrounding audience measurement at the Television Advertising Bureau's 2005 Annual Marketing Conference on March 31.

Representing Nielsen are Jack Oken, general manager of local services; Scott Brown, senior vice president/strategic relations, marketing and technology; and Paul Donato, senior vice president /chief research officer. The question and answer session of "Television Research at the Crossroads" will be moderated by Susan Cuccinello, senior vice president of research at TVB. The TVB's conference is partnered with the New York International Auto Show and will be held at the Jacob Javits Convention Center in New York. -David Kaplan