NEW! DOOH Billboard Atop The Grand Hotel Gives Cannes Vibe Using Emojis

by Amy Corr @MediaPostOTL, June 21, 2016

#CannesScan is a live Twitter poll of the emojis being used to reference #CannesLions. Grand Visual is using Le Grand Screen, a 16-meter-long digital billboard atop The Grand Hotel in France, to publish hourly emojis based on the most popular symbol used to describe Cannes. No need to scour your social media feed to find out the Cannes vibe. Attendees can simply look up. One hour might be a happy face emoji,and the next could be the poop emoji. You never know.

cannes, digital marketing, digital-out-of-home, real-time, social media, social networks, twitter

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