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Unilever Vows To Drop Gender Stereotypes

  • Guardian, Thursday, June 23, 2016 8:25 AM

Unilever, the owner of brands including Dove and Lynx, has pledged to drop all sexist stereotypes from its advertising after research suggested just 2% of ads show intelligent women. The world’s second-biggest advertiser, which spends €8bn (GBP6.3bn) a year on more than 400 brands from Sunsilk to Knorr, will unveil a global strategy to “unstereotype” its advertising.

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