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Loyalty Schemes Switch From Cards To Apps

  • Campaign, Thursday, June 23, 2016 8:27 AM
Industry research suggests that more than 90% of consumers use loyalty cards at least once a month, but that almost a third don't have their card with them when they reach the till.  So it’s no surprise that brands have turned their attention to making loyalty schemes not just personalised but friction-free. The move to app-based loyalty schemes is a relatively new development.

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