Industry research suggests that more than 90% of consumers use loyalty cards at least once a month, but that almost a third don't have their card with them when they reach the till.
- Campaign, Thursday, June 23, 2016 8:27 AM
So it’s no surprise that brands have turned their attention to making loyalty schemes not just personalised but friction-free. The move to app-based loyalty schemes is a
relatively new development.
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