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Film-Food Festivals Sponsorship Spend Hits $878M
- NYSportsJournalism.com, Thursday, June 23, 2016 8 AM
Marketers and brands are finding a fertile ground in both film and food festivals as witnessed by an anticipated record $878M in sponsorship spend for 2016, according to research firm IEG. Leading companies in spend include Anheuser-Busch, PepsiCo, Coca-Cola, Marriott and Starwood Hotels.
