Confectionary giant Mondelez will use Facebook Messenger bots to talk directly to consumers, becoming one of the biggest brands to put money behind the nascent technology. Mondelez, which owns
brands such as Cadbury, Oreo and Toblerone, has also announced it will up its overall media spend on Facebook this year, although it wouldn't say by how much.
- Campaign, Thursday, June 23, 2016 8:28 AM
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