• Wall Street Journal, Thursday, June 23, 2016 8:17 AM

All advertising isn’t dead -- just bad advertising. That was the conclusion from Brad Jakeman, president of PepsiCo’s global beverage group, speaking on The Wall Street Journal panel during the annual Cannes Lions advertising festival. This year's festival comes during a particularly tough time for the ad industry, as more  consumers are using ad blockers, and marketers are concerned about how their dollars are spent by ad and media-buying agencies. In addition, publishers are producing content on behalf of brands, which agencies view as a threat to their business. So one of the biggest topics at Cannes this week has been how to win consumers’ attention amid the swiftly changing technology landscape and backlash against a perceived overload of advertising.

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