Digital Engagement Index

by Erik Sass @eriksass1, June 23, 2016

A flurry of Wal-Mart coverage keeps the brand in first place for the second day in a row, while Mazda jumps high in the rankings thanks to a release of a new, summer-ready Miata model. Bounty Paper Towels snuck into the ratings with the help of Olympic athlete Allyson Felix - this isn't the first time a brand has broken the top 10 with the help of an Olympian, and it likely won't be the last.

cpg, olympics, retail, social media, social networks

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