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Unilever CMO Vows No More 'Vacuous' Women Ads

  • Campaign, Friday, June 24, 2016 8:18 AM

Unilever has pledged to stamp out female stereotypes in its ads, after finding that more progressive campaigns play better with their target audience. Speaking at Cannes Lions 2016, chief marketing officer Keith Weed unveiled internal Unilever research analysing 1,000 ads from different countries, and found that 50% contained stereotypical portrayals of women.

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