Direct broadcast satellite network Outdoor Television, in partnership with Coors Light, has launched a social engagement campaign that uses the OTV Amplifier platform.
The contest, Climb to the Summit, challenges consumers to submit videos telling their personal stories of “perseverance and accomplishment” in the outdoors.
The grand prize is a trip for two to Whistler Blackcomb, Canada, a $5,000 shopping spree with Mountain Hardwear, and being featured on Outside Television.
OTV Amplifier is a social engagement video platform that allows users to harness social media to draw attention and generate points for their entries.
Contestants will have access to an interactive leaderboard that serves to identify and rank participants in real-time. The rankings will help determine the winner, as well as help vet participants as potential brand ambassadors.
Coors Light and Outside Television share a fan base of people passionate about active, adventurous outdoor lifestyles, and the video contest supports the beer brand’s own “Climb On” brand positioning, says Jen Naye Herrmann, associate marketing manager for the Coors family of brands.
The contest is being promoted on both partners’ social media channels.