The Xfinity Home brand could very soon have an entirely different look and feel. It’ll likely have a more connected home-y feel, if you will. That’s thanks to a major move by Comcast this week that saw the cable giant take a huge step into the connected home and Internet of Things (IoT) space: they’ve agreed to acquire Icontrol Networks Inc., an Austin-based company that creates technology and platforms for connected home security and IoT. Financial terms of the deal haven’t been disclosed. The Icontrol name is a familiar one around the Comcast offices—they, in fact, helped to launch Xfinity Home back in 2010. But, since their launch in 2003, they’ve also helped to launch software platforms from more than a dozen major companies like ADT, COX, and Rogers.