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Report Shows Consumer Mistrust Of Brands And Personal Data
- Marketing Week, Monday, June 27, 2016 7:29 AM
Marketers are facing a continuous struggle with consumers' perception of data, as new research reveals 71% believe brands with access to their personal data are using it unethically. The report, from Edelman, reveals that 78% of the public also view the threat of negative media coverage as an insufficient deterrent to prevent businesses from misusing personal data.
