Marc Jacobs has a talent for transforming his models to fit the story he’s trying to tell for a given collection, both in runway shows and campaigns alike. For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne, Courtney Love, Marilyn Manson, Missy Elliott, it is Kendall Jenner as a “goth goddess” who is the most unrecognizable.