Coca-Cola: '04 Ad Costs Surged 22%

  • March 7, 2005
Coca-Cola Co. in a filing with the Securities and Exchanges Commission on Friday disclosed its ad costs rose 22 percent during 2004, reports Reuters. The marketer's annual print, radio and TV ad budget rose to $2.2 billion from $1.8 billion in 2003. -- JM
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