Around the Net
Brands Embrace Wimbledon Tennis
- NYSportsJournalism.com, Tuesday, June 28, 2016 8 AM
Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds.
