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Brands Embrace Wimbledon Tennis

Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds.

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