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Orange Tops Euro 2016 Sponsor League Table

At the close of the Euro 2016 group stage, Orange was the most effective sponsor, according to the Brand Agility Index study by PR firm Waggener Edstrom. The mobile network brand, which topped a list tracking 10 sponsors with a score of 71 points, was credited for driving engagement through personalisation in its ongoing #OrangeSponsorsYou campaign (created by POKE).

Read the whole story at Marketing Week »

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