• by Tobi Elkin  @tobielkin, June 28, 2016

Mobile cross-device demand-side platform (DSP) Adelphic on Monday named Jacqueline Berg, general manager of the Americas. In her new role, the former Apple and Google veteran will be responsible for sales and revenue development in the region, along with expanding partnerships with existing and potential clients.

Berg comes to Adelphic with nearly two decades of experience in digital advertising sales, including executive-level roles on both the buy- and sell-sides of the industry. Previously, Berg served as the global channel sales lead for Apple's iAd, where she oversaw global advertising partnerships. Prior to that role, Berg spent a decade at Google DoubleClick, most recently as the head of sales and strategy for the publisher business group.