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Consumers Want More Control Over Mobile Ads, IAB Finds

  • Campaign, Wednesday, June 29, 2016 7:58 AM

Out of 1012 adults polled by Differentology for the IAB UK, 58% said mobile ads were better or more acceptable when they were easy to skip or avoid -- followed in a list of other criteria by ads that were unobtrusive (52%) and that didn't slow the page from loading (52%). Just 35% said they would find mobile advertising more acceptable if the ads they saw were relevant.

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