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Morrisons To Complain About More Aldi Ads, Following ASA Rulings

Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter yesterday saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.

Read the whole story at Marketing Week »

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