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Native Advertising And Content Marketing Pair Up

  • eMarketer, Wednesday, June 29, 2016 10:22 AM
François-Xavier Préaut spoke with eMarketer about the importance of native advertising and the evolution of content marketing. The two defined the media, spoke about ways the two relate to more traditional display advertising, and where ad blocking fits into the mix. Native advertising on mobile devices still needs to grow up. Investments are small, mostly because they didn't adapt well with the platform, but that's changing.

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