• by Amy Corr  @MediaPostOTL, June 29, 2016

Carlos Ricque, senior vice president, creative, of DigitasLBi New York has relocated to the agency's San Francisco office to serve as creative lead. The San Francisco office handles work for eBay, Taco Bell, Sony PlayStation, Pandora and PIRCH, to name a few. He replaces Eric Dean, who left the advertising industry to become a ranch owner in Joshua Tree National Park. Ricque's team won a Grand Prix for "Take it From a Fish" for Astrazeneca, as well as a Silver and a Bronze for its related films at the 2015 Cannes Lions. "He's not only a genuine talent, he's also one of the most genuine people I know. He's the perfect fit for our San Francisco office -- creatively and culturally," said Morgan Carroll, executive vice president, executive creative director for DigitasLBi Chicago & San Francisco.