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Airlines, Construction, Financial Services And Property Companies Expected To Reduce Ad Spend Immediately

  • Campaign, Thursday, June 30, 2016 7:30 AM
Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately. Airlines and financial services are also expected to cut their marketing after sterling and share prices slumped. EasyJet and Foxtons have already issued post-Brexit profit warnings.

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